Make strategic planning meaningful. Accomplish the strategies you develop for your organization.


I have taught Strategic Management and Management Consulting to seniors at the Pamplin College of Business at Virginia Tech for 11 years. Pamplin is ranked as a top 10% business school in the country. My main career was hospital administration for 20+ years. A graduate of the U.S. Naval Academy in aerospace engineering, I served as a naval officer, owned and operated an assisted living facility, and have two Masters degrees.


I want to help organizations cut through the frustration and time to accomplish strategic planning efficiently and provide a process that achieves the goals in the plan.

  • Develop a strategic plan in 16 hours

  • Usually done in 4, four-hour segments over 4-8 weeks. Can be done in 2-hour sessions virtually via Zoom.

  • Develop a Balanced Scorecard

  • ​The scorecard keeps your organization balanced

  • Monitor key plan components to get results

  • ​One guaranteed price, includes all expenses, no up-charges

  • This 2-minute video explains more of what I do:

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LET'S TALK: Reed Kennedy
Associate Professor of Management Practice 1-540-641-2989
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